“Players are in no rush as they take their time to warm up their imagination, find a door to freedom, and express themselves freely. “Unlike most casual games, Pocket Styler takes it slow,” says Nordcurrent’s Game Designer Povilas Katkevičius. After carefully curating their look, the players evaluate other players’ styles and are appraised by them in turn, helping develop style and design sensibility, while exploring their sense of style virtually. The player arrives at the Big Apple, taking a chance to make it big by attending various social events and exploring their dress code requirements. The action of Pocket Styler takes place in New York, one of the global fashion meccas. The creators attribute the cause of the growing popularity of the game to its’ non-urgent nature, where a player can relax and simply enjoy the process, enabling the focus on creativity – over 147 million different outfit looks have already been created by the game users. An engaging social game for women “Pocket Styler” attracts 2M downloads in launch month alone, collaborates with designers to create trendy in-game content, and yet collaborate with designer brands as well.Įvery week, nearly half a million new players join Pocket Styler – a new fashion game for mobile devices that focuses on dressing up the avatar for different occasions, where created looks are being rated by the community of users.

Pocket styler